This study presents a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to examine key factors that affect the intention to accept and the subsequent use of mobile commerce (M-commerce) among Jordanian consumers. A survey questionnaire was used to collect data from 447 undergraduate university students using a stratified random sample, and analyzed by using a structural equati...

This study was conducted to evaluate recipients' perception of service quality, satisfaction, and behavioral intention in home delivered meals program in the US. Out of 398 questionnaires, 265 (66.6%) were collected, and 209 questionnaires (52.5%) were used for the statistical analysis. A Confirmatory Factor Analysis (CFA) with a maximum likelihood was first conducted to estimate the measuremen...

BACKGROUND The Behavioral Intention Model is one of the best and most widely models used regarding attitude of behavioral of pregnancy and decrease the rate of cesarean section (CS) among pregnant women, except effect of attitude and subjective norms on behavioral intention. Two variables of self-efficacy, and outcome expectation, relate to individual's behavior in an upcoming situation, and bo...

With the proliferation of hedonic information systems, understanding users’ acceptance of hedonic information systems has become a new topic for practitioners and academics. While perceived playfulness or perceived enjoyment has been found to have a significant influence on the behavioral intention to use hedonic information systems, little research has been conducted to investigate empirically...

To reduce carbon emissions resulted from tourism industry, low-carbon tourism is advocated and has become an important tourism policy in many countries. Previously, studies concerned about low-carbon tourism were focused on how to plan and design low-carbon tourism activities and itinerary products. However, little research was paid attention to the low-carbon tourism behavior of tourists and t...

This paper investigates the factors played significant role to use mobile internet services. A research framework was developed to testify the statistical relationships and a survey instruments were employed on mobile internet users to collect data from 413 students from five Universities. The UTAUT model of technology acceptance and use has been utilized as theoretical framework to measure the...

The purpose of this study is to compare the difference of attitude, subjective norm and intention toward using the statistical software between two groups. There are two groups under a natural experimental setting. The experimental group is learning to use the statistical software in a course of software application. The control group is learning to apply the statistical software for analyzing ...

The authors tested the effectiveness of implementation intentions as a strategy for limiting the behavioral expression of implicit stereotypes. Implementation intentions are if-then plans that link an intended response to an anticipated situational cue, thereby enabling a reflexive form of control. The authors examined whether two different types of implementation intentions could improve respo...

The role of attitudes in the conduct of buyer behavior is examined in the context of two competiting models of attitude structure and attitudebehavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data cn both the models were obtained simultaneously from 243 respondents in the Cham...

Di era digitalisasi ini, perkembangan teknologi berkembang dengan pesat. Salah satu bentuk perkembangannya munculnya kemudahan bertransaksi secara non-tunai seperti pembayaran menggunakan kartu dan mobile payment pada merchant UMKM atau usaha mikro, kecil, menengah. Bank Indonesia sebagai regulator sistem di bekerja sama lembaga lain meluncurkan QRIS baru. Penelitian ini bertujuan untuk meningk...