Informal settlement as a global urban phenomenon encounters different social, physical and economic shortcomings. These fabrics especially in cities of the global south experience an escalating gap with developed urban areas. In this regard, faltering economy plays a major contribution in continuity of poverty and exclusion. In Iran, Empowerment plan could not lead to favorable and stable resul...

nowadays, one of the main goals of each organization, person or profession is having a good image and implications associated with it, intelligence and basically a good brand. generally, political advertising and image management or management of political image has been one of the fundamental principles for democracy and modern society. planning of public image needs a careful control of infor...

the aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. in the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able ...

There has been increasing use of a number of different novel psychoactive substances (often referred to as ‘legal highs’) over the last few years. The drug that has received the most publicity is mephedrone. However, there were 41 new substances detected in Europe in 2010. These novel psychoactive substances are often purchased from Internet-based suppliers and are commonly marketed under broad...

The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

today, the brand creation or branding, which is the so-called industrial identification, is one of the most common industrial terms under various researching. this word is associated with the creation of an emotional bond with stakeholders. brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of se...

Copyright 2012 Northeastern Agricultural and Resource Economics Association Branding of beef retail products has gained momentum in recent years. In 2004, 42 percent of beef retail products were branded, a fi gure that grew to 63 percent in 2010 according to the 2010 National Meat Case Study conducted jointly by The Beef Check-off, the National Pork Board, and Cryovac® (National Cattlemen’s Bee...

This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, organisational and communicational context in which it is used. A model to help managers analyse context in terms of the alignment between strategic vision, organisational culture and corporate image is presented. Themodel is based on a gap analysis, which enable...

With the explosive growth in the use of social networking and media comes the consideration for the use in firms in general, and salespeople in particular. Firms are uncertain about the fit between social media tools and their overall sales strategy. Social networking skills are becoming essential for personal branding, corporate and product branding. The paper attempts to address this issue by...