Penelitian ini bertujuan untuk mengevaluasi dan merancang model bisnis Hotel NYC dengan menggunakan kerangka Business Model Canvas (BMC). pendekatan kualitatif deskriptif tehnik pengumpulan data wawancara. Hasil penelitian dari identifikasi BMC yang ada saat ini, pada elemen customer segment ditetapkan target utama adalah millennial first jobber, memperluas ke pelanggan korporasi merekrut tenag...

despite several authors having studied the strategic approach to environmental orientation and,considering that environmental proactivity is emerging in business strategy, it still remains unclear which realactions influence a firm’s environmental orientation. an empirical analysis of a sample of 126 spanish companies shows that firms’ actions are explained as training, information and divulgat...