RESEARCH OBJECTIVE: The aim of the article is to identify specificity religious and spiritual content in advertising aimed at different markets.
 THE PROBLEM AND METHODS: demonstrates that use specific image a trend functional: it serves disguise purpose persuasion, increase contextual effect, build community between sender receiver inspire trust addressee. methodology used text analysis, ...

Being able to communicate effectively is the aim of every language learner. This determined by various factors, and one them learning style employed learners. Learners may adopt different strategies in communicating based on their styles help achieve successful interaction. Hence, study aims investigate influence used students communication strategies. quantitative adapted a survey oral The con...

From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started use social networks more and often, order increase interest citizens for interaction through media. Usually, online communication channels do not replace other means communication, but offer advantage large number users who are active these networks. Also, ...

Purpose: The article aims to analyze the peculiarities of communication strategies Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: strategy marketing a trading enterprise plays an integral role improving corporate strategy, ensuring stable operations current economic environment, forming competitive...