Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Economie et Gestion, 13 allée F. Mitterrand, 49036 Angers cx 01, France. (33)241-962 235. [email protected] Ashok Ranchhod is Professor of Marketing at the Southampton Business School, Southamptin Institute, East Park Terrace Southamtpn, SO14 oRH, UK. (44) (0)23 8031 ...

the use of the internet has increased in recent years remarkably. companies employ the world wide web (www) to gather, disseminate and interchange information with actual and potential customers, and then internet technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as porter's competitive strategies. many research findings confi...

This note investigates the standard Bertrand-Edgeworth duopolistic competition in which two firms sell a homogenous good and have an identical capacity constraint. We examine three firstcome, first-served rationing rules: a) high-to-low rationing where customers arrive in decreasing order of willingness to pay, b) proportional rationing where customer arrivals are independent of willingness to ...

Inflation-adjusted farm prices and farm-wholesale marketing margins for beef and pork have declined over several decades. For example, from 1970 to 1998, real slaughter steer and hog prices declined by 50% and 66%, respectively, while real beef and pork farm-wholesale (FW) marketing margins declined by 57% and 65%, respectively (Figures 1 and 2). These changes have been attributed to declining ...

This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...

The article discusses the issues of improving formation a competitive marketing strategy in corporate structures chemical industry market economy, consistent with efficiency governance.

The essence, properties and conditions of the formation competitive potential commercial enterprise are investigated in this paper. Competitive is formed from opportunities internal external origin, which makes it possible for to compete effectively market conditions. position by managerial, intellectual, resource, production, innovation marketing factors. Factors shaping include: level qualifi...