Recent food safety issues have dramatically changed the meat scene throughout Europe. Consumer reactions are seen as the paramount driving force to change. This paper presents insights in consumer decision-making toward fresh meat and pork consumption in Belgium. It also sets forth implications and recommendations for future pork production given the increasingly stringent safety-related demand...

Better-informed consumers may be treated preferentially by firms because their consumption serves as a quality signal for other customers. For normal goods this results in wealthy individuals being treated better than poor individuals. We investigate this phenomenon in an equilibrium model of social learning with heterogeneous consumers and firms that act strategically. Consumers search for hig...

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

Retailers’ websites are an important interface between retailers and their customers. The various features and elements that retailers include on their websites play a critical role in attracting customers and ensuring their satisfaction with the online shopping process. By conducting a three-phased study, we eywords: ustomer satisfaction alient beliefs eb elements tructural equation modeling e...

Since prehistoric times milk has always been a basic element of man’s nutrition. It is the simplest, most complete and natural food because it contains ingredients, like fat and lactose, which give energy, proteins and minerals to the human body and contribute to its construction. Consumers usually ignore the simple truths about the great value of milk as food. This lack of information must be ...

This paper tests whether consumption pattern in Korea exhibits a time-inconsistent discounting behavior using a quasi-hyperbolic Euler equation estimated by the generalized method of moments (GMM). In particular, we examine whether consumers change their discounting behavior during financial crises in 1997 and 2008. The estimation results show that Korean consumers exhibit a time-inconsistent q...

Purchasers of fast-moving consumer goods generally exhibit multi-brand choice, selecting apparently randomly among a small subset or "repertoire" of tried and trusted brands. Their behavior shows both matching and maximization, though it is not clear just what the majority of buyers are maximizing. Each brand attracts, however, a small percentage of consumers who are 100%-loyal to it during the...

We examine three sets of established behavioral hypotheses about consumers’ in-store shopping behavior (the effect of perceived time pressure, licensing, and the social presence of other shoppers) using field data on shopping paths and linked purchases obtained from an actual grocery store. We incorporate these behavioral hypotheses within an individual-level probability model to examine their ...

The present study aims to identify the potential benefits deriving from the introduction of gamification elements in the consumer shopping process, in order to engage consumers in a more ecologically conscious behavior. Interviews with lead consumers show that the gamification of the shopping process results in increment of the stated intention to participate in the shopping process as well as ...