نتایج جستجو برای: corporate identity ashforth
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Abstract ICAR, Identity Card Automatic Reader, consists of a system for reading identity cards like passports, identity documents and driver licenses. First, document image is acquired by an own acquisition device based on a digital camera chip. Then, the image is analyzed in order to identify document type among a set of predefined models using local features analysis and text localization. Id...
The construction of brand identities today can not be reduced to a simple set of attributes that consumers/users just accept consenting and as a closed box. It is rather a system that, in a society inclusion-oriented, increasingly appears as the result of an ideal alchemy between social and product values, emotional and rational contents, collective and corporate cultures. the brand/visual desi...
Abstract Anthropomorphism is the attribution of human features to non-human subjects. Anthropomorphized organizations acquire in minds their members a unique identity, which becomes capable guiding members’ motivations, with important managerial implications. Ashforth et al. (Acad Manage Rev https://doi.org/10.5465/amr.2016.0496 , 2018) offered theoretical model anthropomorphism organizations, ...
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