Banks are under criticism that their business models not adequately sustainable and also they do contribute largely to the resolution of big issues humanity. For this, banks seek eagerly develop socially responsible strategies as a means for supporting public image, establishing trusted relationships with society increasing customer loyalty. Greek implement such strategies; however, seem have i...

In the increasingly rapid development of business world, a corporate identity is needed that can represent character company's business, product, or service. Corporate represented by logo an as differentiator between each company. However, problems arise with times, company realizes made reflection vision and mission well culture becomes obsolete. From this condition, step to redesign considere...

This article discusses the Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). study uses quantitative methods IBM SPSS 27 analyzing data. The population this were 119 respondents with a total sample 40 respondents. In determining research sample, researcher used sampling technique, namely Simple Random Sa...