By investigating the personality congruence between brands and sporting events, this study explores which brands and sporting events fit together best. The results of our survey, which included 373 student-subjects, showed that the pairing of “sincerity” brands and “diligence” sporting events yielded the best brand-event personality fit and sponsorship effectiveness. Through structural-relation...

CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...

Background: In 1998 the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. Methods: We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette ad...

In their provocative and influential book The Distribution Trap, Thomas and Wilkinson (2010) contend that firms that develop differentiated products would be better served to avoid what the authors call mega-retailers or Megas: big-box retailers such as Target and Walmart and category killers such as Home Depot, Lowe’s and Best Buy. As an alternative, the authors recommend that firms either fin...

BACKGROUND In 1998, the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. METHODS We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette a...

What explains the variation in terrorism within and across political regimes? We contend that terrorism is most likely to occur in contexts in which governments cannot credibly restrain themselves from abusing their power in the future. We consider a specific institutional arrangement, whether a state has an independent judiciary, and hypothesize that independent judiciaries make government com...