Electronic payment refers to the use of electronic means cash and related transactions, usually involving computer networks such as Internet digital preserved value systems. Many countries in sub-Saharan Africa lack statistical information on current state e-commerce market. Besides, a trust service providers also hinders development e-commerce. As such, this paper aims examine choice among use...

In this paper we deal with the problem of identifying a valid way to characterize heterogeneity in the analysis of customer satisfaction observing the phenomenon through a new perspective. In the literature, the variability of a Customer Satisfaction index is measured by the standard deviation or the coefficient of variation. In this way, heterogeneity among customers may be masked. To overcome...

Service industries are a rapidly growing sector in the US economy and account for over 60% of its total output. Wireless communications in particular have become ubiquitous and there are an estimated 160 million subscribers in the US alone. In this paper, we focus on the wireless communications industry and model the impact of the nonlinear pricing schemes employed by service providers on custo...

A consumer’s decision to buy a product or service is the result of interplay of many forces or stimuli. Consumer choice process is a complex phenomena. Selection of the product or services get involved many process. Especially for the selection of durable products, the customer has to spend much time to evaluate and choose the best based on their requirements. After the opening up of the econom...