Today we have high-resolution videogames connected to our television sets, but let us reflect on a pioneering system in this field from 30 years ago. As an Intel applications engineer in 1976, my job (Mazor) was to find new customer applications for microcomputers and to translate customer needs to chip designers like Peter Salmon, who used our technology to solve customer problems. Analog inte...

At this time technology has been growing, one of which is the development in business world from tradional to digital. E-commerce as main contributor Indonesia digital economy. Tokopedia and Shopee are two giants that dominate market. The researcher interested conducting research determine customer interest making choices shop online. method used SAW (Simple Additive Weighting) distributes ques...

Most online auction platform providers (OAPPs) agree that the majority of their profits comes from users, i.e., their buyers and sellers. The major concern of OAPPs is how to gain and lock in users in order to maintain and enhance a competitive edge. Customer switching is one of the primary problems of all companies, including OAPPs. This study focused on online auction sellers and attempted to...

This paper proposes an approach for evaluating the relationship with a customer, leading to the creation of a Customer Intimacy Grade (CIG), across multiple levels of granularity: employee, team, business unit and whole organization. Our approach focuses on B2B service organizations which provide their customers with complex solutions and whose relationship with the customer is distributed amon...

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their ...

Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...

In this paper, we posit that consumer heterogeneity moderates the respective relationships between two important online purchase objectives of saving money and saving time on online purchase decisions. To explore this relationship, we empirically examine the moderating roles of consumer heterogeneity on the effects of money saved, time saved, and delivery time on purchase decisions. On the basi...

Retirement policies often seek to set minimum pensions at levels that enable single and married pensioners to have the same standard of living. The existing literature on consumer equivalence scales provides little assistance in reaching this policy objective, as the estimated scales are both imprecise and reliant upon strong and opaque assumptions. This paper proposes an alternative modelling ...