Customers could switch service provider easily because of lower searching cost and identical service in online environment. Most marketing research for customer loyalty emphasizes the effect of satisfaction and switching barrier, derived from investment model. However, how satisfaction and switching barrier influence customer loyalty has been less conclusive. The possible reason is neglect of c...

The importance of finding an equilibrium between privacy and the usage of data is increasing. As a consequence, the trade-off between these factors must become measurable. In former research, Van Heerde assumes that the monetary worth of data decreases over time, similar to a non-negative monotonic descending function. This research examines this assumption for the particular case of Albert Hei...

With the rapidly development of e-commerce, online shopping becomes very popular among Chinese customers. In the past few years, online group-buying has experienced big rise and fall, thus, how to retain customers and improve customer loyalty should be considered by the practitioners. This study aims to explore potential factors which contribute to customer loyalty in the online group-buying co...

A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat patronage. However, while Dick and Basu conceptualise the loyalty construct, they do not operationalise it or provide empirical evidence of its predictive ability. This paper reports a test of the predictive ability ...

This study aimed to investigate the causal relationships between aspects of customer capital to improve customer relationship management and increase customer’s loyalty. In this regard, by providing a conceptual framework including different aspects of customer capital (i.e. customer targeting, ability to identify customer's need, construction and management of customer information system, cust...


 Instant Noodle is a food product that practical and much-loved by all people. Therefore, companies need to analyze consumer behavior towards the pattern of purchasing their products. This study aims determine effect brand image, price, quality Indomie products through satisfaction as an intervening variable on customer loyalty. The number samples 100 respondents. data analysis technique ...

Customer perception is a very important factor concerning green marketing management and is viewed as a motivational construct influencing subsequent consumer behaviour. This research uses four constructs i.e. perceived quality, perceived value, perceived risk and customer loyalty in the context of environmentally-friendly electronic products in Thailand. It employs an empirical study using the...

in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...