The main objective of this paper is to investigate the link between customer accounting information and companies' performance in Sultanate Oman. This a cross-sectional study with quantitative method where data was accumulated through questionnaire. sample size 160 usable questionnaires were received from employees work banks that are considered as current study. findings show there positive cu...

Social media data has been extensively employed in the banking institutions in order to improve the product and service development, customer service, marketing, risk management and business performance. The online social networks such as Facebook, Twitter, etc are considered for analysis. To build the social media strategies, bank needs customer to drive trustworthiness, revenue and success is...

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

Customer knowledge is highly valued in today’s business environment where supply is more than demand and firms are trying their best to differentiate themselves from their competitors. Building customer knowledge base through knowledge management provides firms with strategic weapon for customer value creation, average level of customer knowledge enhancement, cost and time reduction, service qu...

A multitude of companies today has already identified the need to create a loyal customer base and acknowledged that maintain ing existing customers and extending business with them are significantly less expensive than acquiring new customers (e.g.[17]). Therefore this paper describes the development of a conceptual model to investigate several factors affecting customer loyalty towards the se...