This report is a continuation of the “State-of-the Art Project “ regarding planning and carrying out Customer/User Satisfaction Surveys in NSI:s. (LEG on Quality Recommendation No. 7). The object of this study is to develop some methodological guidelines for carrying out and analyzing customer satisfaction surveys. In this report we discuss questions related to customer/user identification and ...

Customer Relationship Management (CRM) is increasingly found at the top of corporate agendas. Online companies in particular are embracing CRM as a major element of corporate strategy, because online technological applications permit a precise segmentation, profiling and targeting of customers, and the competitive pressures of the digital markets require a customer-centric corporate culture. Th...

Business is an activity carried out by individuals and organizations that create value through goods services to obtain a profit. In running business, marketing strategy the main key in product development for progress of company. Marketing not only service development, but also needs take into account customer segmentation. Segmentation has done using K-Means Clustering based on SPSS. this stu...

In this paper, we give an overview for the shared task at the 5th CCF Conference on Natural Language Processing & Chinese Computing (NLPCC 2016): Chinese word segmentation for micro-blog texts. Different with the popular used newswire datasets, the dataset of this shared task consists of the relatively informal micro-texts. Besides, we also use a new psychometric-inspired evaluation metric for ...

Sales and marketing is the indispensable department of an organization which leads to generation revenue building customer relationship. Marketing process finding potential customers sales converting those into real customers. Hence, it imperative that go hand in hand. Developing strategies needs proper market research can cover relevant pointers like demographics, culture, spending power, inco...

The application of customer segmentation is very vital in the world marketing, a manager determining marketing strategy, knowing target must, otherwise it will potentially waste resources to pursue wrong target. Customer aims create relationship with most profitable customers by designing appropriate strategy. Many statistical techniques have been applied segment market but large data are influ...