The rapidly evolving phenomenon of the World Wide Web and the creation of a new international arena for electronic commerce have expanded the possibilities for the marketing of products and services. The role played by customer behavior in the market-space is still not entirely understood and calls for investigations into the signi®cance of customer attitudes and loyalty. In this article, a mod...

Value creation of today is often a co-production in multi-organizational settings. This requires knowledge about how to conceive multi-organizational actor roles as foundations for co-ordinating and efficiently co-produce customer value. Some contemporary business process modelling approaches builds upon modelling interaction between two business parties (i.e. dyadic interaction), but do not ac...

The association of services to manufactured products, leading to service-enhanced products, is an important mechanism for value creation and differentiation. This is particularly relevant in the case of complex, highly customized and long-life products. Suitable servicing in this context typically requires the collaboration among multiple stakeholders. Furthermore, the involvement of the custom...

The conventional value delivery business is based on a relationship between a manufacturer and a customer, or service provider and service receiver. As a break from that framework, Fujitsu has focused attention on co-creation processes, in which sharing of social values and new discoveries and recognitions are incorporated into development for innovation that creates new possibilities of utiliz...

As electronic contacts between customers and enterprises become closer and closer, a new development can be observed in the last years: the integration of the customer into the value creation process. This paper focuses on this increasingly used business model, where central parts of the value creation are outsourced to the customer. This relationship, which we call Customer Integration, is bas...

Starting with corporate and customer factors, this paper establishes a research model of the influencing factors that affect customers’ value co-creation behavior in sharing economy. Guided by model, study conducted questionnaire survey on 587 Malaysian Airbnb customers, analyzed valid data software such as SPSS26 AMOS24. The results show although operators economy platforms do not directly pro...