The customers ’preference is derived from reflection on a product or special commercial brand, and factors such as positive appraisal of a brand performance and holding advantages and being unique, establishes the preference. This study aimed to develop a model of female customers' preferences in selecting banks and to train senior managers and banking staff. It had an applied objective, adopte...

Customer churn is a grave problem for all mobile operators. Early identification of customers from the risk group could help retain them in the operator's network. This paper introduces a set of potential churn factors on which data can be relatively easily extracted from the operator’s databases and analyzed using the SAS® Enterprise Guide®. A multi-stage research procedure utilizing such real...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

Due to the increasing size and complexity of products offered by online stores and electronic marketplaces, the identification of solutions fitting to the wishes and needs of a customer is a challenging task. Customers can differ greatly in their expertise and level of knowledge w.r.t. the product domain which requires sales assistance systems allowing personalized dialogs, explanations and rep...

The volume of energy loss that Brazilian electrical utilities have to deal with has been ever increasing. Electricity distribution companies have suffered significant and increasing losses in the last years, due to theft, measurement errors and other irregularities. Therefore there is a great concern to identify the profile of irregular customers, in order to reduce the volume of such losses. T...