نتایج جستجو برای: destination marketing management

تعداد نتایج: 914864  

Journal: :Journal of Marine and Island Cultures 2022

Seafood tourism is recently gathering a growing attention as part of practice and research. Fish production consumption have also significant role in food management marketing. This research note explores the fish two fine dining restaurants located town Cambrils, coastal marine destination southern Catalonia. Results show fish-based identity both reveal how menus communicate sense place which ...

Journal: :global journal of environmental science and management 0
r. sharma department of energy and environment, symbiosis institute of international business, symbiosis international university, hinjawadi-i, pune, maharashtra, india

the carrying capacity is well identified tool to manage problems due to uncontrolled tourism for any destination. this report highlights the carrying capacity estimation of kerwa tourism area, bhopal, india. the methodology used in this report is a new two-tier mechanism of impact analysis using index numbers derived from a survey of 123 stakeholders. from this the individual component impact a...

Journal: :مدیریت فرهنگ سازمانی 0
غلامرضا جندقی استاد دانشکده مدیریت پردیس قم دانشگاه تهران حمیدرضا ایرانی احمد افخمی افخمی

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...

Journal: :معماری و شهرسازی 0
ریحانه بهبودی کارشناسی ارشد برنامه ریزی شهری، دانشکده محیط انسان ساخت، دانشگاه یو تی ام مالزی و کارشناسی ارشد مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...

2010
Elena Marchiori Alessandro Inversini Lorenzo Cantoni Christian Dedekind

Tourism destinations are complex organizations which need to manage their organizational reputation. Moreover, being the web a very relevant communication, marketing and sales channel, tourism managers should be aware that also online discourse can influence the overall reputation of the destination. Actually the ever increasing complexity and evolution of the web and the advent of web2.0 made ...

Journal: :international journal of management academy 0
usha thangamuthu department of bank management ethiraj college for women, chennai

commercial banks and financial institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. from a strategic standpoint, customer relationship management (crm) mobilizes resources around customer relationships rather than product groups and fosters activities that...

2011
Michael Tarrant Kevin Lyons

Short-term study abroad is the fastest growing area of international education and there is increasing interest in the role of modified applications of this form (e.g. faculty-led, field/environmental, and/or educational travel) in influencing global citizenship. Using an empirical database of over 650 students registered for a study abroad course in sustainable development offered in Australia...

2008
Nicole Mitsche Sofía Reino Dan Knox Ulrike Bauernfeind

Cultural heritage is a main contributor to tourism development. These two activities heavily rely on the communication process for attracting visitors and to provide them with a satisfactory experience, which can be enhanced through effective heritage interpretation. This paper argues that there are opportunities for the application of e-Services in the delivery of heritage interpretation throu...

2014
Fang-Yi Chu

With the advances in information and communications technology, mobile context-aware applications have become powerful marketing tools. In Apple online store, there are numerous mobile applications (APPs) developed for destination tour. This study investigated the determinants of adoption of context-aware APPs for destination tour services. A model is proposed based on Technology Acceptance Mod...

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