OF DOCTORAL DISSERTATION HELSINKI UNIVERSITY OF TECHNOLOGY P. O. BOX 1000, FI-02015 TKK

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...

Recently, various AR-based product design methodologies have been introduced. In this paper, we propose technologies for enhancing the immersive realization of virtual objects, where, by adapting tangible objects we can provide touch sensation to users. A 3D model of the same scale overlays the whole area of the tangible object so the marker area is invisible. This contributes to enhancing imme...

Grammar-based surface realizers require inputs compatible with their reversible, constraint-based grammars, including a proper representation of unbounded dependencies and coordination. In this paper, we report on progress towards creating realizer inputs along the lines of those used in the first surface realization shared task that satisfy this requirement. To do so, we augment the Universal ...

Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the degree of strategic alignment and consequently the optimal strategies in the field of marketing and service delivery for social security organization. Using QFD technique and hie...

Crowdfunding research often understates the campaign marketing dynamics that are at play. In this paper, we develop a trust-based crowdfunding framework (TCMF). Since trust underlies online transactions our highlights four conditions (trust deficit, information relationship and surplus) fundraisers face when launching their campaigns, each requiring different strategy (minimalist, technician, i...

The purpose of this Study study is to identify and rank the development drivers of knowledge-based, technology-driven businesses. This work is conducted as a case study in Fars Province Science and Technology Park. It is a descriptive survey in terms of purpose since a part of its data is collected through questionnaires and is of surveying type because it describes the existing conditions. The...

This paper describes the use of focus groups as a data-gathering tool, in both theoretical and practical terms. Calder's discussion of focus groups is presented as the basis of the theory, and the marketing study conducted by the Midcontinental Region of the National Network of Libraries of Medicine serves as the backdrop to highlight some of the practical aspects of using this qualitative data...