Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively ...

This three-phase study was conducted to examine the effect of the Breast Cancer Patient’s Pathway program (BCPP) on breast cancer patients’ empowering process from the viewpoint of the difference between knowledge expectations and perceptions of received knowledge, knowledge level, quality of life, anxiety and treatment-related side effects during the breast cancer treatment process. The BCPP i...

PURPOSE The purpose of this paper is to investigate whether patients' perceptions exceed expectations when seeking treatment in private healthcare settings in the Klang Valley Region of Malaysia. DESIGN/METHODOLOGY/APPROACH A survey was conducted among 191 patients in the Klang Valley Region of Malaysia to measure service quality of the private healthcare setting in Malaysia using SERVQUAL 5 ...

Societal expectations of grief impact the experience of bereavement. The congruence of societal expectations with current scientific understanding of grief is unknown. Therefore two qualitative studies explored community perceptions of grief. In study one, three small focus groups (N = 9) examined grief-related expectations associated with hypothetical scenarios of bereavement. In study two, th...

ACADEMICLIBRARIES ARE FACING TWO MAJOR THREATS: a global digital environment and increasing competition. They must improve the quality of their services in order to survive. The article explores the relationship between service quality and user satisfaction and examines how user surveys have been employed in a number of previously published data sets. A model which demonstrates how satisfaction...

Handling Editor: Stephanie Castro Weexamined follower relational identificationwith the leader as amediator and follower perceptions of leader creativity expectations as amoderator in the relationship between transformational leadership and follower creativity. Using a sample of 420 leader–follower dyads from an energy company in mainland China, we found that follower relational identification ...

Are individuals who chronically expect to be treated prejudicially biased toward perceiving rejecting emotions in the faces of outgroup others? In two studies, participants watched a series of computer-generated movies showing animated faces morphing from expressions of rejection (i.e., contempt and anger) to acceptance, and indicated when the initial expression of rejection changed. We also as...

This study examined the joint impact of gender and ethnicity on expectations of general discrimination against oneself and one's group. According to the double-jeopardy hypothesis, women of color will expect to experience more general discrimination than men of color, White women, and White men because they belong to both a low-status ethnic group and a low-status gender group. Alternatively, t...

ACADEMIC LIBRARIES ARE FACING TWO MAJOR TIIREATS: a global digital environment and increasing competition. They must improve the quality of their services in order to survive. The article explores the relationshiip between service quality and user satisfaction and examines how user survevs have been employed in a number of previously published data sets. A model which demonstr-ates how satisfac...