Using the data collected from the online banking users in Taiwan, we build a hierarchical model of ebanking service quality and investigate the relationships among e-service quality, trust, satisfaction, loyalty, and brand equity. Moreover, the simultaneous equations system approach is also applied to transfer the traditional satisfaction-loyalty path into the simultaneous relationships between...

Green color priming has been introduced as a cue for consumer perceptions of sustainability. Nevertheless, the green is not necessarily effective in every brand’s sustainability strategy. This study aims to understand impact and gender an investigation relationship between brand equity, including perceived quality. examined Interbrand’s Best Global Brands, conducted international online survey ...

the aim of this study was to determine those factors affecting domestic sports brand equity using structural equation modeling. this research was a descriptive survey. 210 elite athletes of ahvaz city were randomly selected using krejcie and morgan table (n=450). a researcher-made questionnaire was used to collect data. its validity was measured by a number of experts in the field and its relia...

INTRODUCTION Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching rates) on smoking cessation (discontinued cigarette purchases for 1 year) among smokers in a consu...

The purpose of present study is to explore impact of marketing mix (price, firm image, distribution intensity, promotion and propaganda) on the brand equity of Asia Insurance Firm in view of its customers and prioritizing of these elements based on significance of their impacts. The statistical population includes customers of Asia Insurance Firm in Shiraz, IRAN. Data is collected using questio...