This paper aims to explore Youth’s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance use technology (UTAUT 2) model was adopted together with three new variables from the reasoned action 5S Internet propose theoretical adoption. A survey conducted Italy (N = 165) Lebanon 150), PLS analys...

Two major goals of this paper were, first to examine the cross-cultural consistency of the factor structure of the Hedonic and Eudaimonic Motives for Activities (HEMA) scale, and second to illustrate the advantages of using Bayesian estimation for such an examination. Bayesian estimation allows for more flexibility in model specification by making it possible to replace exact zero constraints (...

This paper proposes a price index for artists based on the ratio between the average market price and the average estimated price of the paintings sold by an artist each year, adjusted for market dynamics. We apply this methodology to a group of selected artists and schools drawing from a database including auction prices and estimated prices of paintings presented in auctions world wide betwee...

Theories of hedonic, eudaimonic, and social well-being provide 3 extensively studied models for explaining flourishing mental health. Few studies have examined whether these models can be integrated into a comprehensive structure of well-being. The present study builds upon previous theoretical and empirical work to determine the complex relationships among these 3 models of well-being. Confirm...

The Internet allows combining various multimedia applications in order to create a holistic online experience. Companies integrate utilitarian and hedonic elements in their Websites in order to improve their overall effectiveness and efficiency. In this exploratory research paper we present the results of a longitudinal study, in which we analyze the use of four different hedonic information te...

We consider the partitioning of a society into coalitions in purely hedonic settings; i.e., where each player's payo is completely determined by the identity of other members of her coalition. We rst discuss how hedonic and non-hedonic settings di er and some su cient conditions for the existence of core stable coalition partitions in hedonic settings. We then focus on a weaker stability condit...

Sentimental value is a highly prevalent, yet largely understudied phenomenon. We introduce the construct of sentimental value and investigate how and why sentimental value influences hedonic adaptation. Across 7 studies, we examine the antecedents of sentimental value and demonstrate its effect on hedonic adaptation using both naturally occurring and experimentally manipulated items with sentim...