rrrmrrxvivt This research explores the effectiveness of interactive advertising on a new medium platform. Like the presence in industry and the media themselves, the academic research stream is fairly new. Our research seeks to isolate the key feature of interactivity from confounding factors and to begin to tease apart those situations for which interactivity might be highly desirable from tho...

In this paper we present an interaction-oriented approach to the process of designing a document for the end-user. We emphasize exchange between subjects and the subjects' relationship with their environment. The analysis of verbal exchanges offers a way to apprehend such a situated collective. We attempt to unveil the cognitive processes underlying this task with special attention paid to the ...

The results of the study demonstrate that numerous object-specific restrictions on the use of projective prepositions in English and Russian are predicted by their interactional (functional) semantic properties. Object-independent perceptual properties (such as distance between objects, direction of their motion, etc) that seemingly guide the use of the expressions, are also found to be presupp...

This study examined the relationship between supervisory justice and trust in supervisor and their impacts on extra-role performance. Drawing on fairness heuristic theory, we hypothesized that supervisory interactional justice would significantly affect the two domains of trust in supervisor, namely, reliance and disclosure, which in turn enhance subordinate extra-role performance. We also pred...

Supervisors' perceptions of how fairly they are treated by their own supervisors can influence their subordinates' perceptions, attitudes, and behavior. We present a moderated mediation model that demonstrates how work group structure can enhance or constrain these effects. Results show supervisors' perceptions of the fairness of the interactional treatment they receive relate to their subordin...

A B S T R AC T We proposed that the social exchange relationships individuals form in the workplace would mediate the relation between perceptions of interactional and distributive justice and social loafing. Specifically, we argued that both leader–member exchanges (LMX) and team–member exchanges (TMX) would mediate the relation between interactional justice and social loafing, and that LMX wo...

This article approaches the question of mocking compliments and ironic praise from an interactional gender perspective. A statement such as "You're a real genius!" could easily be interpreted as a literal compliment, as playful humor or as an offensive insult. We investigate this thin line in the use of irony among adult men and women. The research introduces an interactional approach to irony,...

Delivering courses through the Internet may range from the simple electronic repository of documents up to the richest interactive tools. Many actors intervene from the teacher up to high skilled specialists and the production of the documents has a cost, not only in term of expense but mainly in term of required manpower. Documents may be categorized depending on the complexity of the work req...

Ahs t r ac t : This paper outl ines a theory of const i tuent coordination For l ,exicaI-Funetional Grammar. On this theory LFG's flat, unstructured nets are used as the functional representat ion of coordinate constructions, l"unction application is extended to sets by t rea t ing a set tbrmally am the general izat ion of its Functional clmnents. This causes properties a t t r ibuted external ...

While located at the University of Connecticut, Institute’s mission is to cooperate closely with all colleges and universities in the state to resolve state and regional water related problems, and provide a strong connection between water resource managers and the academic community. CT IWR responds to environmental issues in Connecticut through a statewide Advisory Board and through its invol...