Export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. One of the most important internal  factors is the presence of skilled personnel. The purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of Iranian pharmacuetical firms ...

Export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. One of the most important internal  factors is the presence of skilled personnel. The purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of Iranian pharmacuetical firms ...

According to the Institute of Marketing, marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. Although at first sight this definition appears to confine the term to the activities of a marketing department, it actually implies something much wider. The management process refers not only to the internal organisation of m...

The aim of this research is to identify and understand the contextual, customer and firm based factors that influence the adoption of certain marketing practice(s), and the transitions between practices in high technology industries. It is also intended that this research will give more detailed insight into and understanding of the nature of marketing practices in high technology industries. T...