Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to ...

This article contains about how to implement marketing strategies in the world of global or international markets Indonesia. As we know that Worldwide Promotion is act displaying by worldwide organizations having with advertising techniques, business sectors and products guidelines different countries. Globalization another test for implementing promotion methodologies. Due globalization, are r...

This research is titled Marketing Communication Strategy Photography services (case study of Personal Selling communication Model in maintaining the Wedding photography product line Pixto Creative Studio Bandung). explains personal selling strategy and competing at as part Integrated marketing mix service that will be used a reference for to enhance tools promote potential customers. The purpos...

This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered via a self-administered mail survey of 315 Australian firms involved in exporting. The findings indicate that when the Internet was used for c...