Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

This study developed a structural equation model that investigates the hierarchical relationships among Big Five factors, impulsive buying and compulsive buying. It identified positive relationships between impulsive buying and compulsive buying, between emotional instability and the two traits, and between impulsive buying and two other personality traits (openness and extraversion).

since the jurisprudential traditions have accepted clearly buying & selling the hunter dogs and there is no available jurisprudential traditions about other species of dogs like as flock, garden and..., many of the jurists don't accept the trading and selling of those dogs. but deliberating upon traditions show that the buying & selling of those dogs is correct and there is no problem. in ...

Local health determinants, perceived by a local community in Mueang District, Khon Kaen Province, were explored using a qualitative approach during November 2006. Health determinants could be classified into three categories: environmental, individual and family, and institutional factors. Community perspectives on health determinants included flooding, habits of lottery buying, fluctuation of ...

this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...

Virtual merchandizing is the art of creating visual displays and arranging merchandize assortments within a store to improve the layout and presentation and to increase growth, sales and profitability. VM helps to attract the customers, towards the displayed products and also improves the shopping experience for customer by sending the right message about the merchandize and presenting it in a ...

OBJECTIVE To present the process of transcultural adaptation of the Richmond Compulsive Buying Scale to Brazilian Portuguese. METHODS For the semantic adaptation step, the scale was translated to Portuguese and then back-translated to English by two professional translators and one psychologist, without any communication between them. The scale was then applied to 20 participants from the gen...