Well-developed strategic marketing planning is the essential prerequisite for establishment of the right and unique competitive advantage. Typical market, however, is a heterogeneous and decentralized structure with natural involvement of individual or group subjectivity and irrationality. These features cannot be fully expressed with one-shot rigorous formal models based on, e.g. mathematics, ...

It is well known that some XML elements correspond to objects (in the sense of object-orientation) and others do not. The question we consider in this paper is what benefits we can derive from paying attention to such object semantics, particularly for the problem of keyword queries. Keyword queries against XML data have been studied extensively in recent years, with several lowest-common-ances...

In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...

The advent of keyword advertising raises many interesting questions regarding consumer search behavior, firms’ advertising strategy, and the ensuing market dynamics. Our research investigates whether advertisers’ bidding strategies for keywords differ across search, experience, and credence product categories, and examines the possible drivers of these differences. In particular, we examine the...

Abstract This paper applies a new approach to the identification of discourses, based on Multiple Correspondence Analysis (MCA), study discourse variation over time. The MCA keywords deals with major issue use identify discourses: allocation individual multiple discourses. Yet, as this demonstrates, also allows us observe in prevalence discourses texts patterns keyword co-occurrence. Metadata c...

The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the vari...