نتایج جستجو برای: keywords marketing mix elements

تعداد نتایج: 2265687  

Journal: :مدیریت ورزشی 0
سارا کشکر .استادیار گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران حبیب هنری . دانشیار گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران رضا فرجی . دانشجوی کارشناسی ارشد رشتۀ مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران

the aim of this study was to investigate the role of international sporting goods fair in developing sport market regarding marketing mix (5ps). the study used a descriptive and field method and was conducted as a survey. the statistical population included all sporting equipment and goods producers who participated in the international fair (n=72 companies) and the sample equaled the populatio...

Journal: :E3S web of conferences 2021

The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) consumer (industry business). main stages of generation following DIKW model procedure their further implementation are shown. Based on bibliometric analysis keywords clusters most popular research topics in field "knowledge marketing", relevance imp...

2003
Jun Hou

Every multinational business is faced with a very important marketing decision: to standardise or to adapt its marketing mix? This case study outlines a theoretical exegesis of global standardisation and international adaptation, presents these two perspectives. The debate between these two concepts is explored and their respective benefits considered. Subsequently, the role of the marketing mi...

2016
Mirza Hassan Hosseini Hamed Moezzi

The purpose of present study is to explore impact of marketing mix (price, firm image, distribution intensity, promotion and propaganda) on the brand equity of Asia Insurance Firm in view of its customers and prioritizing of these elements based on significance of their impacts. The statistical population includes customers of Asia Insurance Firm in Shiraz, IRAN. Data is collected using questio...

2001
Dominique M. Hanssens Ming Ouyang

Conventional wisdom says that it takes ever increasing marketing budgets and/or lower prices to create sustained growth in sales, which may or may not be profitable in the long run. However, some documented cases and conceptual evidence suggest that marketing spending or prices can exhibit hysteresis in market response, a condition where temporary changes in the marketing mix are associated wit...

2015
Lan Thi Phuong Nguyen Douglas Pearce

This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...

2003
Luis Filipe Lages Sandy D. Jap Dave Montgomery Jose Mata James Harris

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...

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