The mispricing of marketing performance indicators (such as brand equity, churn, and customer satisfaction) is an important element of arguments in favor of the financial value of marketing investments. Evidence for mispricing can be assessed by examining whether or not portfolios composed of firms that load highly on marketing performance indicators deliver excess returns. Unfortunately, extan...

A number of recent marketing studies examine the stock market's response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock market's valuation of customer satisfaction. However, a key focus is on whether customer satisfaction information predicts long-run returns. We provide evidence on the market's pricing of ACS...

This document gives formatting guidelines for authors preparing papers for publication in the International Journal of Emerging Technology and Advanced Engineering The authors must follow the instructions given in the document for the papers to be published. Keywords—Keyword are your own designated keyword which can be used for easy location of the manuscript using any search engines. It includ...

Keyword-based linked data information retrieval is an easy choice for general-purpose users, but the implementation of such an approach is a challenge because mere keywords do not hold semantic information. Some studies have incorporated templates in an effort to bridge this gap, but most such approaches have proven ineffective because of inefficient template management. Because linked data can...

We investigate the extent to which a parsimonious measure of maximum likely loss that captures tail risk returns—known as value-at-risk (VaR)—explains relationship between accruals and cross-sectional dispersion expected stock returns. construct portfolios based on Sloan’s (Account Rev 71(3):289–315, 1996) total (TA) individual asset-level VaR, reflects dynamic behavior asset distribution. docu...