Offa Local Government Area is one of the major sweet-potato growing areas of Nigeria. Sweet potato is grown mainly on smallholder farms and concentrated particularly in communities in Offa Local Government Area. This study randomly selected 90 small scale farmers purposively from 9 communities to investigate constraints to production, processing and marketing of sweet-potato. Data were collecte...

This research presents the development of behavioral scoring models to predict future customer purchases in an online ordering application. Internet retailing lowers many barriers for customers switching between retailers for repeat purchases; thus, retaining existing customers is a key challenge for achieving profitability. Survey data were collected from 1,089 online customers of two companie...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

This study considered the production economics of coffee in Pakuwa village development committee of Parbat district, Nepal. Household Survey was done in June 2014. Data collection was done using semi-structured pre-tested questionnaire administered on 40 coffee producers selected randomly. Gross margin analysis, profitability index and the benefit-cost ratio was used to analyze the production e...