Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting ...

Despite over a decade of social marketing in Uganda, no national population-based studies had been carried out to assess the performance of social marketing in Uganda. For the CMS project, project performance was mainly determined from sales figures. For this reason, the CMS project in 2002 started a periodic tracking survey is to provide regular population-based data for monitoring and evaluat...

OBJECTIVES The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. METHODS Dentists who are members of the South African Dental Association were requested to anonymously complete an online questi...

The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution channels and creates a world wide virtual community in which small and medium sized companies can compete with large enterprises. In this research, we focus on the use of the Internet as a virtual storefront where...

The development of research explaining the structure and operations of interfirm relations and networks in marketing channels and business markets is described. The focus is on the main contributors and research themes that have underpinned the development of marketing thought in this area since the beginning of the 20th century. I show how ideas have been borrowed from other disciplines such a...

Contributions to the theory and application of the Williamson’s transaction cost framework by scholars in Marketing are reviewed. From its initial appearance in the late 1970s, the Williamsonian approach has moved from a theoretical curiosity to the workhorse model in one subfield of marketing; viz. channels. Possible reasons for this success are traced here. The consistent empirical support fo...

This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer peripherals, on the other hand, higher impulsive buying tendency and higher pro...

During the last years, supply chain performance measures have been in the spotlight of many authors. A large number of various performance measures have been utilised. In this paper a measure of efficiency is used as an indicator of performance in the vegetable supply chain. The study consists of two stages. The first stage involves Data Envelopment Analysis (DEA) which evaluates technical and ...

a School of Management and Economics, University of Electronic Science and Technology of China, No. 4, Section 2, North Jianshe Road, Chengdu, Sichuan 610054, China b School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China c Joseph M. Katz Graduate School of Business and College of Business Administration, University of Pittsburgh, Mervis Hall,...