Given the focus on marketing research, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include redefinition of marketing researcher, the ongoing nature of marketing research, qualitative research, Internet marketing research, and ethical issu...

The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, ...

The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for representative democracy. This perspective encompasses a broader range of benefits than is usually considered in the marketing ...

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature review on the issues of traditional marketing and entrepreneurial marketing. Purpose: This study aims ...

In table 1 of this Feature (BMJ 2013;346:f3037, doi:10.1136/ bmj.f3037), we would like to add a note that the surgeon general recommended, in 1960, that all pregnant women be vaccinated. The Centers for Disease Control and Prevention first made a specific recommendation for pregnant women in their second and third trimesters in 1997 (not 2000, as stated in the table), and expanded this to all p...

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background: diabetes mellitus is associated with cognitive deficits in humans and animals. these deficits are paralleled by neurophysiological and structural changes in brain. in diabetic animals, impairments of spatial learning, memory, and cognition occur in association with distinct changes in hippocampus, a key brain area for many forms of learning and memory and are particularly sensitive ...

this study was done to determine whether high or low dose of anti-snake venom (asv) is better in coagulopathy in victims of envenoming by vipers. this retrospective study was conducted on the 154 patients (mean age ± sd, range) of viper snake bites who were referred to the emergency ward of razi hospital, ahvaz, iran over 2 years period (2004 - 2006). according to the treatment dosage the patie...

background: a rare and devastating complication following anterior cruciate ligament (acl) revision reconstruction is femoral fracture.    case presentation: a 35-year old male soccer player with a history of acl tear from the previous year ago, who underwent arthroscopic acl reconstruction and functioned well until another similar injury caused acl re-rupture. revision of acl reconstruction wa...