For the past century, companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. Planning how best to allocate marketing dollars is arguably the most annoying challenge marketers face. The social web and more specifically, Web 2.0 have changed the original marketing strategy and have done so by givi...

Marketing has a tradition in conducting scientific research with cutting-edge techniques developed in management science, such as data envelopment analysis (DEA) (Charnes et al. 1985). Two decades ago, Kamakura, Ratchford, and Agrawal (1988) applied DEA to examine market efficiency and consumer welfare loss. In this review of three new books, my purpose is (1) to provide a background of DEA for...

This paper tries to construct a performance evaluation procedure for printed circuit board (PCB) industry combining productivity and financial ratios. A case study is conducted using 22 PCB companies in Taiwan as example. A total of 51 indicators are initially considered and fourteen are selected. They represent five indicators for production efficiency, four for marketing efficiency, and five ...

Green Marketing is becoming a buzz for the society nowadays and people start shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different industries sectors are showing their keen interest and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are l...

This study aims to determine the pattern of oil palm marketing channels, number costs and margins obtained by each agency, as well efficiency channels. The respondents were 34 information, consisting 30 farmers traders collecting FFB in Tommo District. Marketing is carried out using snowball sampling method. results this indicate that there are three channels formed. Namely: channel I, namely F...