Without a doubt, ginger is an important commercial crop which significantly contribute nutritionally, pharmaceutically and medically. Unfortunately, the producers, processors, marketers have been given little attention, especially regarding empirical profitability associated with each activity. This study, therefore, sought to estimate net margins of actors compare their profitability. A total ...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

The study was taken to analyse the Shrimp Culture Business in Nellore district, Andhra Pradesh. performance of shrimp (Litopenaeus vannamei) culture business terms production, marketing, finance and also constraints faced by farmers analysed. Aquaculture were classified into small (1-2 ha), semi-medium (2-4 medium (4-10 ha) large (>10 ha). results revealed that average gross income earned Rs...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

Vegetable production in Manggarai Regency is still low so that it requires supplies from other regions. This study aims to identify vegetable marketing channels and assess the efficiency of by focusing on tomatoes, beans, mustard greens, kale, as most consumed vegetables Inpres Market Ruteng City. To this end, applies margin analysis, farmer acceptance percentage analysis (F's) (Ep). The result...

The present study was undertaken in Imphal East district of Manipur to know the marketing cost, margin, price spread, producer’s share consumer rupee, efficiency High Yielding Variety (HYV) paddy and Black aromatic paddy. A total 120 sample respondents are analysed. Among these 42 marginal farmers,36 small farmers,26 semi medium 16 farmers .For yielding variety paddy, channel I, overall average...

Mitra Bukalapak is a B2B platform that digitalises 13.1 million Warung or Kiosks to be able sell physical, virtual, and financial products. Today, this company still having negative contribution margin. Research has been conducted shows non-T1 cities are the highest agent growth. This due unbanked people demanding get certain service. A questionnaire sent Bukalapak’s an in-depth interview with ...

This research aims to know the pepper marketing channels, margins, and efficiency of each channel. was conducted in Moramo District South Konawe Regency from May November 2021. The study analyzed using descriptive analysis, margin (Farmer's Share). sample farmers 66 people. In comparison, agencies determined by Snowball Sampling method, which amounted 6 collectors small traders as many three pe...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...