The current situation on the labor market in Russia and other countries reflects the high demand for the introduction and development of new methods of human resource management in organizations of different fields. The amplification of the requirements for quality and level of education of the labor force leads to the formation of modern mechanisms of interaction between the labor market and e...

This study uses a longitudinal multi-case design and the objectives of are: 1. to explore application digital content marketing (DCM) strategies in context communication; 2. identify communication used their DCM for social media using luxury car brands as case study; 3. assess engagement (reactions, shares, views) each brand on media; 4. use Facebook examine type his advertising (text, links, p...

Advertising is becoming more and more complex, and there is a strong demand for measurement tools that are capable of keeping up. In tandem with new measurement problems and solutions, new capabilities for evaluating measurement methodologies are needed. Given the complex marketing environment and the multitude of analytical methods available, simulation can be an essential tool for evaluating ...

In the last decade, use of Data Sciences, which facilitate decision-making and extraction actionable insights knowledge from large datasets in digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on measures to improve management Sciences remains scarce. To bridge this gap literature, present study aims review (i) methods analysis, (ii) use...

To maximize sales or profit given a fixed budget, direct marketing targets a preset top percentage of consumers who are the most likely to respond and purchase a greater amount. Existing forecasting models, however, largely ignore the resource constraint and render sup-optimal performance in maximizing profit given the budget constraint. This study proposes a model of partial order constrained ...

The academic literature is robust in terms of how organizations can improve its innovation, sales and new product development processes as well as its marketing management program. Yet very little has been written on the methods in which organizations can cultivate and develop future marketing leaders. With this as a background, the purpose of this research is twofold. It will first link the ov...