In this paper we analyze the relationship between marketing mix and new product diffusion models. The goal is to obtain a general model that incorporates classic 4Ps of Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan.

Marketing mix simply means placing of the right product or a bundle products services at place reasonable price. For any company to run its business smoothly, it must know every aspect line is in and how use marketing properly attract customers. The industry made up companies which earn income from providing customers called service industry. major players are banking, tourism, transportation, ...

The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. In this paper we discuss two standard approaches suggested in the lite...

The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) consumer (industry business). main stages of generation following DIKW model procedure their further implementation are shown. Based on bibliometric analysis keywords clusters most popular research topics in field "knowledge marketing", relevance imp...

This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate key managerial takeaways based on testing multi-stage behavioral framework links decision context, selection, outcomes. Our statistical model adjusts potential endogen...

Informatization of all areas modern human activity and the rapid development new information communication technologies create favorable conditions for implementation programs operational access to remote material intellectual resources distributed throughout globe. Over past decade social media has changed way people communities organizations share consume from each other businesses. However t...