purpose: this research has done in order to study ranganathan's reference theory and its durability throughout the time . methodology: the method of this research was the review method to study and investigate ranganathan's works and the related literature that used his view and theory in the reference and the reference services. findings: the results of the study is about introducing ranganath...

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

Under the macro situation of gradual reformation of China, although the institution innovation and culture innovation, etc. are pushed by the requirement of the fast developing economy, it has always lagged behind the demand of the marketing competition of enterprises, and restrained the innovation efficiency. This paper analyses the importance of co-innovation in the intra-enterprise with the ...

Blogs are highly rich in opinion making their automatic processing appealing to marketing companies, the media, costumer centres, etc. TREC ran a Blog track in 2006 with two tasks: opinion retrieval and an open task. This document reports the experiments conducted at The Robert Gordon University (RGU) where we used Statistical Language Models combined with shallow parsing techniques for the opi...

in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

In view of Herbert Simon’s bounded rationality of the human mind in solving complex problems, efforts have been devoted to identify managers’ needs for computerised support for strategic marketing planning. In 1997 and 1998, we undertook a large scale questionnaire survey to explore managers’ needs for computer-based support for marketing strategy formulation, existing provision of computerized...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...