On May 1, 2001, a coalition of national organizations released a major planning document designed to develop a national strategy for the promotion of physically active lifestyles among the mid-life and older adult population. The National Blueprint: Increasing Physical Activity Among Adults Age 50 and Older was developed with input from 46 organizations with expertise in health, medicine, socia...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

The problem of classification has been widely studied in the data mining, machine learning, database, and information retrieval communities with applications in a number of diverse domains, such as target marketing, medical diagnosis, news group filtering, and document organization. In this paper we will provide a survey of a wide variety of text classification

In this paper, we describe User Panels as a method for evaluating digital libraries. User Panels have a history of use in medical research and more recently with marketing research. The method is longitudinal in nature, allowing for study of behaviors and attitudes over time. This paper was developed for the JCDL 2009 workshop: User-Friendly Evaluation Knowledge for Digital Librarians.

The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.

Most physicians must complete accredited continuing medical education (CME) programs to maintain their medical licenses, hospital privileges, and specialty board certifications. Data from the Accreditation Council for Continuing Medical Education (ACCME) show that CME is a $2 billion per year business in the United States that earns less than half its revenue from physician learners themselves....

Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched p...