نتایج جستجو برای: online buying behavior
تعداد نتایج: 867649 فیلتر نتایج به سال:
Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In Study 1, we surveyed an online sample and found tha...
This article presents a model of the effects of product types (hedonic versus utilitarian) and object interactivity on presence perceptions (i.e., perceptions of nonmediation in technology-mediated environments, Lombard & Ditton, 1997), as well as on subsequent beliefs about a product and web site. A laboratory experiment has been designed to test the hypothesized effects. The expected findings...
This study examined emotions as predictors of subsequent buying behavior. The primary aim this research was to investigate consumers’ experience impulsive in the online shopping environment and influence that have on these experiences, focusing fashion apparel. Hypotheses were developed around premise play a prominent role everyday decisions, including an individual’s decisions used self-admini...
We describe a modeling exercise, conducted in conjunction with the online music retailer CDNOW, where the goal was to develop a simple stochastic model of buyer behavior capable of generating a medium-term forecast of aggregate CD purchasing by a cohort of new customers. Weekly sales are modeled using a finite mixture of beta-geometric distributions with a separate time-varying component to cap...
This study examines the usefulness of the theory of transaction cost economics (TCE) for the online travel market and investigates customer satisfaction and loyalty with the transaction cost over the Internet taken into account. Using structural equation modelling (SEM), the authors identify the relationships among the antecedents (uncertainty, personal security and buying frequency), the media...
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