The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social promotion sites (social commerce sites) like TicketMonster which is the most popular deal-of-the-day website in South Korea etc. These sites...

This paper is primarily focused on approaches and techniques to online promotion of electronic business models using special tools, including search engine optimization, (SEO), online advertisements and new methods of generating visitors to a Website. In last decade, the emergence of search engine marketing as one of the fastest growing industries has been observed. Search engine marketing has ...

What if a successful company starts to receive a torrent of low-valued (one or two stars) recommendations in its mobile apps from multiple users within a short (say one month) period of time? Is it legitimate evidence that the apps have lost in quality, or an intentional plan (via lockstep behavior) to steal market share through defamation? In the case of a systematic attack to one’s reputation...

This study investigates how usage experience with various decision aids available in an online store contributes to purchase behavior evolution in a new Internet shopping environment. In the context of online grocery stores, we categorize four types of decision aids: those for 1) nutritional needs, 2) brand preference, 3) economic needs, and 4) personalized shopping lists, and construct a Nonho...

Introduction The popularity of the Internet has made shopping on online common (Ming-Tsang Hsieh, 2014) and promoted the rise of several giant online retailers, such as Amazon. When many managers consider how shopping environment changed, the main factors are the low price of product and convenient web searching (Babur, Ali and Wildenbeest, 2012). However, it always has the case that the two fa...

Christian Seiler, Tilmann Pohl, Kerstin Wustmann, Damian Hutter, Pierre-Alain Nicolet, Placebo-Controlled Study in Patients With Coronary Artery Disease : A Randomized, Double-Blind, Promotion of Collateral Growth by Granulocyte-Macrophage Colony-Stimulating Factor Print ISSN: 0009-7322. Online ISSN: 1524-4539 Copyright © 2001 American Heart Association, Inc. All rights reserved. is published b...

Online product reviews are a major source of business intelligence (BI) that helps managers and market researchers make important decisions on product development and promotion. However, the large volume of online product review data creates significant information overload problems, making it difficult to analyze users’ concerns. In this paper, we employ a design science paradigm to develop a ...

Barbara currently lectures for the School of Computing and Information Science (SCIS) at Edith Cowan University in information services management, information literacy, elearning and children’s literature. Her major interest areas include the role of teacher librarians in education, plagiarism, online learning and the online experience in distance education particularly for first time users, i...

With the popularity of Health 2.0, healthcare social networks have become powerful tools of bringing people with shared health interests together. New web technologies have enabled individuals to get together and collectively conduct healthcare behaviors in virtual environments. Participation in online healthcare networks could potentially help patients to internalize healthy behaviors. In this...

a r t i c l e i n f o The Internet has provided great convenience for online shoppers and has presented unprecedented opportunities for online retailers to understand their customers. Getting the pricing right has emerged as one of the ultimate keys to the success of electronic commerce. Although some online retailers have tried some person-alized pricing strategies for perishable capacity or i...