This research examines the constructs of high and low trust on consumers’ behavior with online shopping. The authors developed a research model and instrument to study the trust construct in the acceptance online shopping applications. The authors hypothesized that trust positively influences a person’s intention to purchase from a virtual store and that trust positively affects the consumer’s ...

The U.S. online retail sector has been steadily growing in the past years, but it is noteworthy that many Internet users are still reluctant to use online channels for shopping frequently. Given this consumer resistance and the fierce competition among shopping channels, this study aims to provide managerial insights into how online merchants can reinforce and maximize unique and differentiated...

Everything in the world is shifting towards digital which no exception and ultimately market as well. The place where buyers sellers meet together virtual form exchange goods services online called E – Commerce. It also known I Commence. fastest growing media recent times Internet. foundation of a new era. Online shopping one very fast rising e-commerce platform.Online stores are always availab...

The purpose of this paper was to examine the critical factors that affect consumer trust in online shopping environment in Taiwan. Based on the implications derived from the previous literature review, the factors affecting online trust are presented, which provide a basis for the further development model of trust in this study. The study suggests that if there are more perceived trust in onli...

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The product that a consumer intends to buy influences his/her preference for a shopping channel. Using sample survey data, we analyse the impact of (1) the consumer’s satisfaction derived from using the Internet and (2) the consumer’s previous experience of buying products on the Internet on the preference to shop either online or off-line across five product categories. Each of these five prod...

Online shopping is the biggest part of customer attraction as well satisfaction. In today’s technology environment, most businesses rely on internet purchasing to both please their consumers and attract new ones. The effects online improving satisfaction are subject this study report. also sought determine in retail establishments. research tasks entailed an ethical construction a questionnaire...