How do expressions of doubt affect trust in online reviews? Some previous studies find that people confident advisors more than doubtful advisors, whereas others are trusted more. We tested the effects expressing using Yelp data and a controlled experiment: In Study 1, reviews from (N = 5.9 million) were coded Linguistic Inquiry Word Count (LIWC) software. Reviews with language seen as useful, ...

Customer’s involvement in product development process, especially in idea generation, product conceptualization and the prototyping, has been examined in several literatures. It is well-known that “online user communities” have provided a firm to leverage the creativity of its customers in all stages of the product development process. Nevertheless, the literature lacks a conceptual understandi...