Despite strong evidence for the existence of spillover effects in consumer patronage between anchor stores and other less dominant shopping malls, research on antecedents its underlying formation mechanisms appears to be sparse. The current study explores effect difference perceived store image versus non-anchor cross-shop behavior drawing from theories retail patronage. Employing a questionnai...

This research investigated the effect of multilevel marketing on unemployment reduction in Akure, Ondo State. Primary data collected from one hundred and seventy five (175) respondents Longrich distributors/partners were used for analysis. The study employed a multiple regression model. result analysis revealed that there is direct significant relationship between multi-level employment opportu...

Taxi service is a pivotal instrument in public transport and its dominance highly felt providing door to place time utility. It respect of this importance that study examined the socio-economic characteristics influence on taxis services patronage Lagos State. 304 completed questionnaires were used seeking information from passengers their variation using multistage sampling technique. Descript...