customer satisfaction has been one of the strategic issues in recent two decades. this research is to study and design a model of service quality, and evaluate effective dimensions on customer’ quality perceived services and satisfaction. up to now, multiple factors integrally related to the measurement of services quality and customer satisfaction have not been studied in iran. the present res...

Today, social media provide the means by which billions of people experience news and events happening around the world. However, the absence of traditional journalistic gatekeeping allows information to flow unencumbered through these platforms, often raising questions of veracity and credibility of the reported information. Here we ask: How do the dynamics of collective attention directed tow...

In a 2 X 2 X 2 design, male high school students received from a high or low credibility source a communication that was either plausible or implausible, and that was given under highor low-ego-involvement conditions. Results indicated greater attitude change in low-ego-involvement-high-sourcecredibility conditions than in the other three combinations of source credibility and ego involvement. ...

Customer acquisition and retention are two phases of an e-commerce life cycle. Switching costs and perceived risks affect both, but in different ways. This study examines these two well known, often contradicting variables in an integrated frame work and asks: Can perceived risks complement switching costs to give rises to new customer loyalty strategies for e-commerce enterprises? That is, do ...

We analyze data from a variety of sources, including historical data from a women’s clothing catalog, a field study in that catalog, survey responses to catalog stimuli, and grocery store data for frozen juice, toothpaste, and tuna. The analysis yields three conclusions. First, sale signs are less effective at increasing demand when more items have them. Second, total category sales are maximiz...

application of modern irrigation and drainage canals for efficient use of water resources is necessary. thus , identifying the factors influencing farmers ’ attitudes toward participation in irrigation and drainage projects (idp) is essential. the purpose of this study is to identify factors affecting attitude toward participation in idp in syakh darenjan, fars province , iran. stratified rando...

Merchants urgently need to investigate consumers’ willingness to accept mobile commerce and what factors influence their acceptance since the spring up of mobile commerce. By means of surveying Chinese consumers with questionnaire, this paper take consumer as research object to analyze their attitude toward using and influence factors about mobile commerce based on the user acceptance theory. T...