In recent years, brand personality as a branding construct has attained significant attention, which has paved the way for personality directed brand management. In this context, development of a brand personality scale by Aaker(1997) has strongly influenced the research on symbolic meanings of brands. Although Aaker’s brand personality scale has been widely approved and used in many brand pers...

This study was a meta-analysis of the relationship between personality and ratings of transformational and transactional leadership behaviors. Using the 5-factor model of personality as an organizing framework, the authors accumulated 384 correlations from 26 independent studies. Personality traits were related to 3 dimensions of transformational leadership--idealized influence-inspirational mo...

The purpose of the current investigation was to examine the personality predictors of bipolar disorder symptoms, conceptualized as one-dimensional (bipolarity) or two-dimensional (mania and depression). A psychiatric sample (N=370; 45% women; mean age 39.50 years) completed the Revised NEO Personality Inventory and the Minnesota Multiphasic Personality Inventory -2. A model in which bipolar sym...

The present study examined Widiger and Lynam's (1998) hypothesis that psychopathy can be represented using the Five-Factor Model (FFM) of personality. Participants in the study consisted of 481 21-22-year-old men and women who are part of an ongoing longitudinal study. Psychopathy was assessed by the degree of similarity between an individual's NEO-PI-R and an expert-generated FFM psychopathy p...

Personality characterizes an individual through a set of traits that influence his or her behavior. We propose a model of personality that can be used by intelligent, automated actors able to improvise their behavior and to interact with users in a multimedia environment. Users themselves become actors by exercising high-level control over their own intelligent agents. We propose different dime...

These studies, exploring the effects of personality on team productivity, had a limited focus by considering only one or two teams, or examining one or two personality dimensions. While the previous studies are insightful, they only establish the foundation for further study [10]. Moreover, previous studies were conducted on large software teams; the results of these studies are not generalizab...

In the present study we asked whether it is possible to decode personality traits from resting state EEG data. EEG was recorded from a large sample of subjects (n = 289) who had answered questionnaires measuring personality trait scores of the five dimensions as well as the 10 subordinate aspects of the Big Five. Machine learning algorithms were used to build a classifier to predict each person...

As much of the work of service employees is supported by IT, the quality of the service often depends on how the technology is used. Most employees only use a fraction of the functionality available on their desk-top. This may also depend on their personality. We performed research on the relationship of personality and technology acceptance. In our study we combined the technology readiness in...

This article describes nine ways in which biological approaches can inform issues of central and long-standing concern to personality psychologists. These include: (a) developing an adequate description of human nature, (b) providing several solutions to the puzzle of within-species genetic variability, (c) identifying the most important ways in which individuals differ, (d) giving precision to...

Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users' emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional e...