“Behavior-based personalization” has gained popularity in recent years, whereby businesses offer personalized products based on consumers’ purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal consumer preferences, competitive exploitation of such information damages differentiation, similar to th...

The research project examines expectations as well as organizational and technological cognitive beliefs influencing a company’s intention to continue using on-demand enterprise systems in the post-acceptance phase. Expectation-confirmation theory from behavior literature is integrated with Delone & McLean’s model of IS success to theorize a model of IS continuance on company level. The decisio...

Based on the theory of planned behavior, the moderating effects of product knowledge on the relationships between three independent variables and green purchase intentions were explored. Independent variables included green purchase attitudes, subjective norms, and perceived behavior control. After that, the difference of moderating effects of product knowledge between convenience goods and sho...