the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

The purpose of this study was to measure the strategy implementation cost leadership and differrentiation its competitive advantage in SMEs culinary business. design or method which is used a multiple linear regression statistical analysis by independent variable (X) products Nasi Bakoel as Cost (X1) product Dimsum Differrentiation (X2). While dependent (Y) Total Sales advantage. findings simul...

Penelitian ini bertujuan untuk mengetahui strategi yang tepat antara responsif dan efisien pada peluncuran produk baru, mengingat diperlukan berbeda perlakuan kedua jenis tersebut. Dengan menggunakan metode kualitatif, data dalam penelitian didapat melalui pengumpulan referensi relevan. kajian pustaka tersebut juga dapat membandingkan karakteristik dari inovatif fungsional. Hasil menunjukan fun...

The development of second-hand bookstores has received ample attention in the book industry. However, research on their operational strategies is still its infancy, especially concerning how they compete with new bookstores. We used Hotelling model to investigate bookstores’ differentiation strategy. analyzed product mismatch problems and consumer preferences affect profits. came three major co...