this research offers a comprehensive model to investigate the relationships between services quality, hedonic affect, perceived value and behavioral intentions. the purpose of this study is to build a broader understanding of the determinants of customer satisfaction and behavioral intentions throughout the restaurant services by incorporating the perceptions of hedonic affect in service delive...

The purpose of this paper investigates the effect of perceived value on customer loyalty through brand image and customer satisfaction in a lowpriced cosmetic brand, as well as to examine the moderating role of gender. The results showed that perceived value positively affects brand image and customer satisfaction. Brand image positively influences customer loyalty but does not influence custom...

The expeditious development of technology and internet has diverted company direction to retain customer e-satisfaction. Customer satisfaction is becoming an area of great interest for companies and customer satisfaction has a direct impact on the profitability of a company. With regard to customer satisfaction’s importance, we investigate the impact of service quality dimensions on customer sa...

As fixed and mobile markets mature and approach saturation, telecom operators’ strategies are rapidly evolving. Revenue growth is increasingly sought by maximizing the value of the existing customer base, complementing (or even substituting) gross addition strategies. At the same time, continuous improvements in operating efficiency underpin bottom line enhancements (and shareholder returns). I...

The recent trends in electrical power distribution system operation and management are aimed at improving system conditions in order to render good service to the customer. The reforms in distribution sector have given major scope for employment of distributed generation (DG) resources which will boost the system performance. This paper proposes a heuristic technique for allocation of distribut...

the aim of this study was to describe and determine the relationship between satisfaction and customer loyalty and word of mouth advertising in zanjan bodybuilding clubs. the population of this study included all customers of bodybuilding clubs in zanjan city who had at least one year of physical activities in these clubs. 280 customers were randomly selected from bodybuilding clubs and data of...

Popular websites can see hundreds of messages posted per day. The key messages for customer service department are customer complaints, including technical problems and non-satisfactory reports. An auto mechanism to classify customer messages based on the techniques of text mining and support vector machine (SVM) is proposed in this study. The proposed mechanism can filter the messages into the...

Customer satisfaction describes the interaction between corporate behavior and customer behavior, its theoretical research began in the 1990s, after 10 years of research, and the theory has been greatly developed. At the same time, because of the development of CRM theory, research about customer satisfaction has also obtained more and more attention. In this paper, we firstly emphasis the main...

Customer Satisfaction Index (CSI) employs a model for measuring and quantifying the satisfaction of customers who have used particular products and services. CSI provides a uniform measure of customer satisfaction that allows for comparison across industries and it illustrates how customer satisfaction is embedded in a system of cause–effect relationships. Despite discussions of nonlinear relat...