For over 20 years, researchers in marketing have investigated factors that influence price sensitivity. There is extensive variation in price and promotion sensitivities at all levels of aggregation. Recent empirical work, enabled by advances in data collection and statistical methodology, has advanced our understanding of variation in consumer response to price promotions. Such variation in pa...

The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and r...

How limitations are acknowledged and discussed has a profound impact on the extent research is evaluated accepted by its intended readers. However, little attention been drawn to presentation of in EAP literature. This study seeks remedy oversight exploring how this discursive practice mediated metadiscourse, rhetorically contextualized much these rhetorical investments differ between PhD disse...

BACKGROUND Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect. METHODS This is a randomized controlled ...