This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...

1- Department of surgery, Tehran University Medical Sciences, Tehran, Iran 2- Surgical Oncology, Montreal, Canada , [email protected]

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...

As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

1 Associate Professor, Department of Pediatric Dentistry, School of Dentistry, Shahid Beheshti University of Medical Sciences, Tehran, Iran 2 Postgraduate Student, Department of Pediatric Dentistry, School of Dentistry, Shahid Beheshti University of Medical Sciences, Tehran, Iran 3 Statistical Consultant, Dental Research Center, Tehran University of Medical Science, Tehran, Iran 4 Assistant Pro...

1Medical Physics and Biomedical Engineering Department, School of Medicine, Tehran University of Medical Sciences, Tehran, Iran 2Nuclear Sciences Research School, Radiation Applications Research School, Tehran, Iran 3National Radiation Protection Department, Iranian Nuclear Regulatory Authority, Teheran Iran 4Nuclear Sciences Research School, Nuclear Sciences and Technology Research Institute, ...

Department of Anesthesiology, Roozbeh Hospital, Tehran University of Medical Sciences, Tehran, Iran Maternal, Fetal and Neonatal Research Center, Tehran University of Medical Sciences, Tehran, Iran Corresponding author: Ali Shahriari, Department of Anesthesiology, Roozbeh Hospital, Tehran University of Medical Sciences, Tehran, Iran. Tel: +98-9128481663, Fax: +98-2122834332, E-mail: ashahriari@...

H. Fallah Huseini*, B. Larijani, R. Heshmat, H. Fakhrzadeh, B. Radjabipour, T. Toliat and Mohsin Raza Department of Pharmacology, Institute of Medicinal Plants, ACECR Tehran, Iran Endocrinology and Metabolism Research Center, Tehran University of Medical Sciences, Tehran, Iran School of Pharmacy, Tehran University of Medical Sciences, Tehran, Iran Department of Physiology, School of Medical Sci...

1. Department of Biology and Anatomical Sciences, School of Medicine, Shahid Beheshti University of Medical Sciences, Tehran, Iran 2. Department of Anatomical Sciences, Faculty of Medical Sciences, Tarbiat Modares University, Tehran, Iran 3. Department of Biotechnology, Faculty of Biological Sciences, Alzahra University, Tehran, Iran 4. Department of Biostatistics, Faculty of Medicine, Tarbiat ...

1. Master Student of Chemical Engineering, Chemical Engineering Department, College of Engineering, University of Tehran, Iran ([email protected]) 2. Associate Professor, Chemical Engineering Department, College of Engineering, University of Tehran, Iran 3. Professor, , Chemical Engineering Department, College of Engineering, University of Tehran, Iran ([email protected]) 4. Assistant Profes...