Given a fuzzy logic system, how can we determine the membership functions that will result in the best performance? If we constrain the membership functions to a speci ̄c shape (e.g., triangles or trapezoids) then each membership function can be parameterized by a few variables and the membership optimization problem can be reduced to a parameter optimization problem. The parameter optimization ...

Customer Retention is a major aspect of the growth of any business. It is always good to retain those customers who are more loyal or can be converted to be loyal. In this paper, a fuzzy decision tree based approach is proposed in combination with Z-shaped curved membership function to find the customer loyalty and has been compared with the approach of fuzzy decision tree with Gaussian members...

This study examines the effect of big data powered artificial intelligence on customer knowledge creation, user creation and external market to better understand its impact B2B marketing rational decision making influence firm performance. The theoretical model is grounded in Knowledge Management Theory (KMT) primary was collected from companies functioning South African mining industry. Findin...